Mission
This campaign aims to inspire individuals who know someone facing mental health or life challenges to show care through simple, heartfelt actions. It emphasizes that even quiet, nonverbal gestures of support can bring comfort, strengthen connection, and offer emotional reassurance.
Vision
Build a culture where emotional support is visible, accessible, and integrated into daily life, through call-to-action initiatives that inspire small but meaningful acts of care. This campaign makes emotional well-being a core value that strengthens connections and creates more resilient communities.
AS IS
Many people find it difficult to provide emotional support, especially to those who may be quietly experiencing mental health challenges. Most mental health campaigns focus on individuals who are struggling, which often leaves friends and family uncertain about how to offer meaningful help or express their care.
TO BE
A culture where friends, family, and peers feel empowered to offer support through simple, intentional gestures. Emotional care becomes visible, approachable, and normalized through everyday nonverbal expressions of empathy.
